7 mobile referral program teardowns

By now we’re all familiar with the importance of designing for mobile, but with some features it’s just hard to find the sweet spot between functionality and simplicity.

In a recent research of data we collected from our customers, we found that around 18% of all referrals are initiated from a mobile device. A baseball And this number is set to rise with the gradual shift towards higher usage of mobile devices.

If your business runs a referral program, the right time to think about how it works on mobile was yesterday. Oldest baseball stadiums Here are a few things you can do to improve your mobile referral program:

To help you build a better mobile referral program, we’ve looked at some of the most popular apps, and how they motivate their users to invite friends. Garden city sc Around 18% of all referrals are initiated from a mobile device. Basketball wives season 5 episode 5 And this number is set to rise… Uber

Uber, the ride-sharing juggernaut has raised close to $9 billion to date to use on user acquisition. Baseball american league standings Referral has been a huge driver of Uber’s growth, delivering a 12x return on investment on each new customer. Outdoor voices discount code The effectiveness of the program is also one of the factors that has allowed the company to expand to over 450 cities worldwide.

Uber’s referral program is seamless. Softball world It takes 4 taps on the screen to invite a friend to join Uber: Tap menu (1) → tap free rides (2) → tap send invites (3) → tap messages (4):

This is a great example of a referral program because it is easily accessible from the main menu, so people see it all the time. Boundary fence Moreover, it uses language that demonstrates the main benefit to referrers — “Free rides” rather than “Invite friends” — and compels them to participate. Flower bed ideas Lyft

Lyft is a direct competitor to Uber that connects riders to drivers in a taxi-like transportation system. Drip coffee shop The two companies are locked in a fight for market share, so acquiring new customers is of great importance to both. Crowthorne fencing According to Lyft’s CFO, Brian Roberts, in some months of 2016 over 90% of their passenger marketing spend has gone to new passengers. Hard landscaping Referral marketing plays a central role in creating a steady stream of new passengers for Lyft.

Lyft’s referral program is even more seamless compared to Uber because it takes one less tap: tap menu (1) → tap free rides (2) → tap friends to invite (3 or more.)

Hotel Tonight allows you to catch last-minute hotel deals for rooms that haven’t been filled in nearby hotels. Patio restaurant This is ideal if you have an unexpected overnight layover, or just decide on a whim that you want to check out a new city.

CEO, Sam Shank, defines the “key pillar” of their marketing strategy as providing an incredible experience in order to incentivize customers to share it with their friends. Garden flowers list Recommended for You

Out of all the apps in this post, this one has the least amount of friction, coming in at 2 total taps. Louisville slugger tour The gift icon at the bottom left-hand corner takes users directly to the sharing options. Softball score sheet The two steps it takes is a reflection on their commitment to referral as a key marketing pillar.

Amazon is the #1 most-visited e-commerce site. Fantasy football mock draft espn Amazon Prime grants members special privileges including expedited shipping, unlimited streaming of movies and TV on Prime video, and the ability to borrow Kindle books.

New Amazon Prime users spend double what they normally spend on Amazon in their first year of membership. How to lay paving slabs And since their referral plan only offers $5 per signup, it helps the company add new customers at a very low CAC.

Amazon has a lengthy and somewhat difficult to find in-app referral program. Fantasy basketball rankings 2015 It takes 6 taps to make a referral: Tap menu from home screen (1) → tap ‘Your Account’ (2) → swipe to scroll down (3) → tap ‘Invite Friends’ (4) → tap ‘Share Your Code’ (5)→ tap message icon (6):

But the fact that the program is buried so deep in the app menus, probably results in a low number of users taking advantage of it. Japanese landscape architecture If you want to build a strong referral program for your business, one of the first things you need to focus on is getting in front of as many eyeballs as possible. Football games today channel Musical.ly

Musical.ly is a social media platform that allows anyone to share short music videos. Facebook login app According to the company, the network has around 10 million daily active users and more than 100 million total users worldwide. Yankee stadium dimensions Referral has played an important role in their growth.

In its strategy for acquiring new users, Musical.ly has taken advantage of the fact that the majority of its users are teenagers and millennials who — in the words of CEO Alex Zhu — are sharing constantly.

Musical.ly’s referral steps, however, are more confusing than they need to be. Tee ball near me It takes 5 taps to refer a friend: Tap Profile icon (1) → tap Tools icon (2) → tap Settings (3) → tap Invite Friends (4) → tap Facebook/SMS/email (5):

Finding the “Invite friends” option is neither easy nor intuitive. Landscape ontario From the home screen you have to go to the user profile and click a settings button that takes you to another settings button where you can finally invite your friends.

Depop is a social network that lets people sell their clothing to others. Landscape supply Once an item is purchased, the seller is responsible for shipping the item. Cricket bat size guide Depop keeps 10% from each item’s selling price, including the cost of shipping.

The app offers a strong value proposition to both sellers and buyers using it. Dripping springs tx county For sellers, it provides an opportunity to make money from anywhere. Babe ruth baseball One woman reportedly made $18,000 of supplemental income in one year using Depop. Minor league baseball teams in california Buyers, on the other hand, can buy lower-priced brand items, hip/craft brands, and vintage goods.

The strong benefit to both sellers and buyers is even highlighted in the pre-populated share message: “Depop is a fun way to buy and sell straight from your pocket.” Having such a strong value proposition means the product is appealing to the point that it doesn’t need to offer a referral reward.

Earny is an app that helps you find refunds that you qualify for. Fantasy football team name generator using player names It gives money back to you when the prices of past purchases you made drop. Outdoor movies nyc 2016 Earny acquires users by automating a task — refund search — that most people find so annoying that only 3% undertake.

Like Depop, Earny is free to use because it turns a profit by keeping 25% of each refund. College softball camps Since most people see the reward Earny provides as free money they wouldn’t have gotten otherwise, the company doesn’t need to provide additional incentives to entice people to share the app with friends.

They also have 5 different platforms to share through giving users the flexibility to either broadcast on social media or share privately with one or a few people. History of softball Low Friction is the Key to Great Mobile Referral Program

As we see in the examples above, companies achieve this by featuring their referral campaigns prominently within their mobile apps using language that focusses on the benefit to the person making the referral.

A smart referral program can create the basis of a strong “viral loop” that will help you acquire new customers, keep them longer, and turn them into advocates of your brand.