Facebook nation_ social media titan now dominates canadian news

A report issued late last year showed that Prime Minister Justin Trudeau’s government was likely to spend more on Facebook ads in 2016 — the Liberals’ first full year in office — than Stephen Harper’s former Conservative government spent in total on Facebook advertising between 2006 and 2014.

“Facebook’s algorithms are designed to cater news and information to each user’s unique interests,” it states. Backyard baseball 2007 “The resulting reliance on Facebook as a primary source means users are getting a limited world view and limited set of opinions that most closely match their own.”

On the other hand, the survey also shows that most Canadians are a pretty flexible lot, opinion-wise.


Pavers boots clearance A little more than 71 per cent said they could be persuaded to change their minds about what they read online — provided the argument comes from a trusted and convincing source. Football teams playing today Another 6 per cent said they would change their views on current events “fairly easily.” Only 23 per cent said they “rarely” change their minds on current affairs and politics.

And in another revealing snapshot of Canada’s floating electorate, the survey finds that Conservative voters from 2015 are the most fixed in their opinions; 33 per cent of the “rarely”-changed minds identified themselves as Conservative voters in 2015, compared to 19 per cent of Liberals and New Democrats.

Those findings confirm that the same 2015 election dynamic was still in play last year, when the survey was conducted online among 2,010 Canadians 18 years of age and over. Football player logo team quiz game answers Liberals and New Democrats appear to be more open to considering a second choice from trusted and convincing sources, according to the survey — or at least more open than past Conservative voters.

The survey was conducted last August, long before Donald Trump became U.S. Landscaping costs per square foot president and took to Twitter as his main channel of communication. Softball backgrounds So next year’s Matters of Opinion report may find that more Canadians are tuning into Twitter for their first news.

The report hastens to point out that the Canadians who do use Twitter for breaking news aren’t negligible; they include what the report calls the “influencers” in this country’s political landscape. Basketball wives season 5 episode 2 Twitter is described as a “powerful amplifier” because tweets can end up on the radar of the bigger media distributors — traditional media and Facebook.

The report draws a demographic sketch of the “influencers” in the Canadian-media universe, defined as the four in 10 who actively like to share opinions, rather than merely listening or “zoning out” when politics comes up in conversation.

About 52 per cent of them are men, 48 per cent women. Football field clipart About 60 per cent are aged 45 and older. Baseball drills for kids Eighty-three per cent of them voted in the last election — 39 per cent for the Liberals, 32 per cent for the Conservatives and 18 per cent for the New Democrats.

The report also draws an interesting — and unexpected — portrait of young Canadians’ political engagement. Little league baseball scorekeeping app “Millennials are not apathetic,” the report says, citing survey results showing that more than half of Canadians under 29 — 54 per cent — say they discuss politics “very often” or “somewhat often.”

In comparison, 51 per cent of people 30-44 report the same frequency in political conversations; that percentage drops to just 44 per cent for people aged 45 to 59 and just 43 per cent for people over 60. Softball field layout Yet while the frequency of political conversations seems to decline with age, the breadth of interest increases: The survey shows that younger Canadians tend to focus their discussions on a narrow range of issues, compared to a wider swath for older Canadians.

Overall, the digital revolution has definitely arrived with a slight edge in the lives of Canadian news consumers, according to Matters of Opinion. Pitch angle wind turbine A full 51 per cent of respondents said they were getting their news first online, while only 49 per cent said they relied on offline news sources.

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