How to develop healthcare packaging consistency across both physical and digital markets _ healthcare packaging

Only a decade ago the pharmaceutical and healthcare industries were a closed book to the public, with heavily regulated companies communicating in a very controlled way predominantly only to healthcare professionals. College football teams in texas But the digital revolution has changed everything, forcing the industry online to ensure physicians, patients and the general public can access accurate information about their products and therapeutic areas.

In 2015, 43% of patients had done research online and explored potential treatments before ever speaking with a healthcare provider. Basketball court diagram Following a diagnosis, 84% of patients turned to an online search to learn about their treatment options. Hitting drills Among smartphone owners, 20% search for health information on a smartphone while in the exam room during a medical appointment. Garden city 1 Healthcare professionals are also now similarly engaged online.

The packaging and labeling is often the first touchpoint people have with a product, whether in the pharmacy or online, and it is critical for healthcare companies that their brands’ physical and online packaging are aligned.

Here’s a look at how healthcare and life sciences companies can centralize all brand assets and bring control and visibility to their packaging and labeling, ensuring consistency across all channels.

According to a report from Visiongain, the global healthcare packaging market reached a value of $101.3 billion in 2015 and will grow at an annual growth rate of around 6% between now and 2025. Baseball fantasy draft 2 And it is not just prescription-only medicines (POM) driving this market.

It is largely driven by the increase in over-the-counter (OTC) and off-the-shelf general sales list (GSL) medicines and lifestyle products. Paving expert calculators Areas of major growth in health-related packaging include supplements and vitamins, cosmeceuticals (cosmetic products containing biologically active ingredients purporting to have medical or drug-like benefits) and nutraceuticals (combining food and pharmaceuticals).

And in these areas, without the restrictive guidelines imposed on prescription-only medicines, there is even more desire from consumers to view products and interact online, to book appointments, buy products, comment in chatrooms, and review services and products on comparison sites.

There is a clear need for consistency across all channels, whether the product is in the POM/Rx, OTC or GSL market. California baseball teams However, currently there is often significant disparity in product packaging being displayed online by some brands compared to the physical product. Baseball players steroids It is a costly mistake to make. Baseball america prospects A 2013 Oracle report estimated that pharmaceutical companies lose an average potential of 15% of their annual revenue as a result of not offering a positive, consistent and brand-relevant patient experience. Front yard landscaping no grass 3

But it is not just the cost or the confusion for healthcare professionals and patients—it is also potentially non-compliant. What is pitch in music The latest EU labeling rules, for example, not only require clearer and more prominent display of information on packaging, but also specify that compliance includes the digital shelf.

“Ultimately, what we don’t want is the patient starting to have to question the information that’s provided—the information should always be correct,” says Andrew Love, Packaging and Artwork Management Strategist and VP at Be4ward Ltd., a firm that provides consulting services to the pharmaceutical and other regulated industries. Pitch in money “You shouldn’t have to think about it. Softball pitching lessons You don’t get into your car each day and think, I wonder if the brakes are going to work today.”

What are the obstacles to alignment? In the digital landscape there are a multitude of different communication channels—from the physical product packaging and leaflet to social media, and everything in between. Front garden ideas Each channel is often driven out of different departments and, in the case of digital media, on a timescale that is much faster than before.

Utilization of these new communication technologies has developed organically, leading to businesses ending up with a “siloed” departmental and back end infrastructure. Wicker park chicago This means that multi-channel communication is not always managed accurately or efficiently.

A study by the Economist Intelligence Unit in 2015 revealed that three of the biggest internal barriers impacting the online healthcare professional and patient experience are silos within the organization, a lack of integrated information systems and inflexible technology and application infrastructure. Spring training 2016 arizona 4

It means companies need to gain control and alignment across the digital and physical shelves. Lattice energy periodic table This can have several advantages, including greater agility and speed in executing design changes online, greater efficiency and cost control, greater brand consistency, improved time to market, innovation and, vitally, better compliance and reduced patient risk.

By centralizing all final brand assets, starting with packaging files, companies can publish and communicate with all stakeholders from a single source of truth. Baseball teams in new york This single source of truth should encompass everything—specification, regulatory documentation, copy and text, labels, marketing brochures, videos, point-of-sale materials, etc. Fence minecraft gate This method provides control of all assets used with visibility, traceability and management of how they are used and by whom, throughout the full product lifecycle and beyond.

The physical product that ends up on the retail shelf is still the best starting point. High pitch eric Traditionally, the product packaging and labeling is at the core and is what people trust. Driveway sealing drying times It is the physical embodiment of the brand and, if you start there, you can more easily integrate all the digital aspects that are derived from the final product.

It also makes sense to solve the issue at the source. Basketball games nba In the pharmaceutical industry, 50% of product recalls are estimated to be due to labeling errors. Wadding Stopping it at its source will save money and time, as well as reducing risk and strengthening the brand.

“The further down the supply chain the error gets, the more serious it is because the closer to the patient it becomes,” says Love. Football teams in florida “The last thing that you want to do there is find a mistake because then you have to go back through the whole loop again.”

Attacking this issue from both a workflow and an integrated QA/QC standpoint can improve overall quality. Garden inspiration ideas By streamlining and automating workflow, stakeholders are notified via e-mail that they have a packaging review pending so it is not missed. Fencing equipment names This same automation can trigger QA/QC tools such as text, braille, spelling, and proof inspection so human error is reduced by as much as possible. Pinch hitter 2 hacked A huge benefit to this approach is that it also allows for centralization of brand and labeling information that can then be systematically used by the company and its suppliers for complete consistency.

It is recommended by specialists familiar with packaging for healthcare companies to have a workflow solution that allows them to synchronize control of their artwork. Lattice energy table The best way to do that is to develop digital brand content in tight integration with the same workflows used to create and manage artwork for the physical package.

You need to ensure only your latest, approved artwork is used for both your printed and virtual product. Landscaping ideas for front of house Consider specifying explicit standards for packaging on the digital shelf in your brand guidelines to promote consistency across all products. Fences download free Conduct regular reviews online—and ask local affiliates to do likewise to ensure these standards are being maintained. Landscape architecture jobs Rely on companies that specialize in packaging solutions and workflow solutions.

—Philippe Adam is the Vice President, Global Marketing, for Esko, a global supplier of integrated solutions for the packaging and labels, sign and display, commercial printing and publishing industries. Little league baseball world series Esko products and services aim to drive profitability in the packaging and printing supply chain by reducing time-to-market and raising productivity.