How to target a niche market at a small business

The unique selling point of Tall Guides is the encouragement, empathy and support for tall people – a positive rather than a negative stance on the characteristic. Mizzou softball roster With bloggers and writers on board to generate content, and strong engagement on social media, the magazine has tapped into the community and united them under one brand.

“People only join a community if they feel that they will get something out of it, so delivering value must be your number one objective, otherwise they just won’t stay with you,” advises Ms Poinsette-Nash. Francesca eastwood mother “You have to understand why and how they engage.”

Her success to date has proved that targeting a niche can generate both income and optimism among minority sectors of society. Auburn softball hop Unless women start shrinking, the niche is here to stay. African landscape Educating the public convinces the bigger guys

The journey of Utmost Me, a nootropics supplement brand, has been rockier. Landscape photography tutorial Nootropics – better known as “smart drugs” – are designed to improve brain health and cognitive function, particularly increased focus, memory and creativity. Garden ideas uk They’re already huge in the US, but less common in the UK.

“It’s still widely unknown in Europe; it’s a real niche product,” explains Richard Turnbull, the company’s founder and chief executive. Pitch meaning in urdu “We are also in the ‘super niche’ of natural nootropics, meaning that we only use natural ingredients such as turmeric and rhodiola in our supplements – no medicines.”

Originally, it was a challenge for Mr Turnbull’s team to get traction. Asa fastpitch softball rules 2015 The Google search volume for people looking for nootropics is low, and most of that traffic is for biohackers (a growing community of individuals who use biotechnology to augment their physical health or abilities), who want to have short bursts of improved cognitive function. Basketball Add to that the negative connotations of drugs and you’re looking at a hard product to sell, even if there’s niche demand.

“We had to go out and educate people about brain health, nootropics and the benefits of natural supplements, and be very clear that we’re an all-natural, caffeine-free product,” Mr Turnbull recalls. Baseballgames “Eventually, this education stage helped us secure funding from investors.”

To find the best way of reaching potential customers, Utmost Me tested different digital advertising methods on various platforms. Basketball rio 2016 tv schedule Advertising through Facebook worked best, despite being costly initially.

“We were losing money with our advertising at the beginning,” says Mr Turnbull. Garden snake images “But we then found that we were getting a high re-order rate among those we had reached via Facebook.” This gave the company the model that it needed to scale the business up to the next level.

While the SME is now doing well, the obstacles faced along the way have taught Mr Turnbull a lot about setting up a small business with a niche audience. Sprinkler system denver co “Don’t try to create something for which no one is looking for.

“There must be people looking for what you have, or at least evidence of lots of people using it somewhere else in the world, and a growing demand for it in the UK – otherwise you will spend too much money trying to explain your business.” Serving up meals for dietary needs

Markus Stripf, chief executive and co-founder of Spoon Guru, is confident in the longevity of demand for his niche product. Fences trailer He developed the barcode-scanning app, which caters for those with specific dietary needs, after seeing family members with intolerances and allergies struggling to find things that were safe to eat.

The app has an inbuilt ingredient database and search engine, both developed by qualified health professionals, that can be used by anyone wanting to make dietary choices.

“As many people across the UK choose, or have to have, some form of exclusion diet, we use targeted digital marketing channels to engage people,” says Mr Stripf. Hitting drills for softball “We produce content for our blog and syndicate it across social channels, where it finds its intended audience. Drip from my walk We also share updates in newsletters and on our website, and talk to users directly via the app itself.”

To date, the lack of competition, and society-wide interest in wellbeing, have benefited the business. Rawlings company Because of this, Spoon Guru secured seed funding with relative ease, giving it the money to set up the business and scale operations.

“The biggest challenge so far has been finding a solution to the crux of the problem: incomplete, unreliable and inaccurate product and recipe data. Facebook login help Now that we’ve overcome this, our service will be more attractive to more people,” he says. Artistic pavers By staying flexible and keeping on top of the latest food trends, the app should have a long future in catering for niche dietary needs.