Is social media affecting your performance_ – commentary – share cafe

Social media platforms such as Facebook and Instagram have done an incredible job at capturing our attention, and have in turn created exceptional businesses fuelled by growing advertising revenue streams. The outdoor furniture specialists But there is the risk that these apps create distractions that could adversely affect your efforts towards achieving strong investment performance. Dripping springs tx restaurants Why? Because investing is a task that requires complete, undisturbed concentration. Babe ruth baseball reference And the distractions posed by social media can act as a countervailing force to our efforts to uncover investing insights.

As the adage goes, investing is simple, but not easy. When analysing an investment opportunity, you need to devote serious thought to the quality of the business, its growth prospects, and whether the current stock price represents good value. Frances bean cobain net worth Often this task is complex and multifaceted, not lending itself to a formulaic, cookie-cutter approach. Dancestors Each investment opportunity is unique and will typically involve a great deal of sifting through voluminous materials to arrive at an informed conclusion.

When reading hundreds of pages of (typically dry) regulatory filings on a stock, if you have not committed full attention to the task at hand, you’re likely to miss the key insights that can lead to investing outperformance. Peacock pavers So with this in mind, is it becoming more difficult to maintain a steady focus in a world of omnipresent social media distractions?

Social media apps such as Facebook, Instagram, Whatsapp, Snapchat, et al., are all vying for our attention, with the barriers to capturing that attention being lowered in recent years via the shift to mobile. Irrigation methods ppt It is now easier than ever to access social media and this is having profound effects on our lives, in particular our attention and ability to concentrate free of distractions. Basketball games today (Your author is guilty of checking his Facebook a number of times while writing this article!)

Social media behemoths such as Facebook have a great financial incentive to grab our attention: their business models are driven off advertising dollars, which in turn are driven off user engagement and ad impressions. Summer basketball leagues near me They understand user behaviour very well, and tailor the app experience to keep users coming back. Facebook For example, fear of missing out (a.k.a FOMO) is one technique used by Instagram’s live feeds, with users receiving a message to their phones reading “George started a live video. Gardening 101 Watch it before it ends!” How could one not rush to immediately open the app to avoid missing out?

Researchers have examined the brains of people browsing Facebook, using brain-imaging equipment. Fantasy football mock draft yahoo The conclusion is that Facebook activates the nucleus accumbens, the part of the brain linked with pleasure and addiction. Timber merchants manchester In other words, the pleasure garnered from sporadically receiving likes and other rewards through Facebook activates the same part of the brain that the drug cocaine does. Lattice energy problems Our brains are responding to what psychologists have termed “intermittent variable rewards”; not knowing what rewards are going to be received nor when they will be received keeps users interested, and causes them to continually check their phones.

It is in a way unsurprising that the average time users spend each day on Facebook, Instagram, and messenger platforms (excluding Whatsapp, which Facebook also owns) is 50 minutes a day. What is pitch perfect 3 about This might not sound like much, but if we consider that there are 24 hours in the day, and we sleep for around 8 of those hours, then Facebook has secured roughly 5% of our time each day.

In recognising the growing time spent on Facebook, there have been a number of studies done to explore the concept of Facebook addiction, the Bergen Facebook Addiction Scale being a notable test for “Facebook addiction”. Watch nba finals online free abc The risk is that for many, Facebook and other forms of social media have served to fill the void left by free time. Asa softball rule book 2015 They have captured our attention in periods that might otherwise be devoted to deeper thought and reflection. Drip edge colors This has implications for our investing endeavours, and being mindful of these distractions is the first step to regaining control of our attention.

According to a University of California Irvine study, it takes an average of 23 minutes to get back to the task after being distracted. Dripping springs vodka It is with this in mind that putting the phone on ‘do not disturb’, avoiding Facebook on work computers, and seeking to minimise any on-screen pop-ups (e.g., from email alerts or other messenger apps) are crucial steps to staying focused and avoiding errors when working on complex tasks. Valley irrigation systems Although there is unlikely to be a panacea that reconciles the demands of our social lives in an ever-connected paradigm with the need for unbroken attention when working, our interests may be best served if we at least stay aware of the risk from unfettered social media use.