Opinion_ bo jackson could be baseball marketing gold – athletic business

“The game has gotten so violent, so rough,” Bo told USA Today. Drip coffee shop ” We’re so much more educated on this CTE stuff (chronic traumatic encephalopathy), there’s no way I would ever allow my kids to play football today.

“Even though I love the sport, I’d smack them in the mouth if they said they wanted to play football,” he said. Crowthorne fencing “I’d tell them, ‘Play baseball, basketball, soccer, golf, just anything but football.’ ”

Baseball commissioner Rob Manfred, pick up the phone right now and call Bo Jackson.


Hard landscaping Tell him you have a job for him – vice president of something, whatever you would call the man in charge of converting a generation of young athletes to baseball. Patio restaurant And pay him what he wants.

You won’t find a better symbol of the differences between the two sports than Bo Jackson. Garden flowers list After all, he was an All-Star in both. Louisville slugger tour Bo knows football. Softball score sheet Bo knows baseball.

“If I knew back then what I know now, I would have never played football,” Bo, 54, said. Fantasy football mock draft espn “Never. How to lay paving slabs I wish I had known about all of those head injuries, but no one knew that. Fantasy basketball rankings 2015 And the people that did know that, they wouldn’t tell anybody.”

Manfred has spoken about stepping up the commitment to youth baseball, but the battle in the trenches is to convince the best young athletes who have grown up with football as the national obsession than baseball is a better option – a healthier option, a wealthier option.

But so far, it appears that baseball has been reluctant to use the message about damaged and destroyed football players, many of whom have sued the NFL, literally as a selling point for baseball. Japanese landscape architecture Maybe it’s in poor taste. Football games today channel Or maybe it’s a public service.

Who would youngsters listen to? A 58-year-old man in a suit? Former major league players, some of whom may have had illustrious careers, but never sold even pencils on Madison Avenue?

Or Bo Jackson, who was like a comet that crashed on the American sports scene in the 1980s, and was one of the first whose marketing power outweighed his accomplishments.

Bo won the 1985 Heisman Trophy award as the best player in college football, and is considered one of the greatest players in college football history. Facebook login app But he also played baseball at Auburn, and the scouting reports projected that, with experience, Bo could be one of the all-time baseball greats.

He was the first pick in the 1986 draft by Tampa Bay, but refused to sign because of a dispute with the team, which he believed sabotaged his chances of playing baseball his senior year at Auburn due to an unapproved visit to their football facility while he was still in college. Yankee stadium dimensions Instead, Bo signed with the Kansas City Royals, who drafted him in the fourth round of the 1986 draft. Tee ball near me Bo was drafted by the Los Angeles Raiders in the seventh round of the 1987 draft, and owner Al Davis said he would permit Bo to play both baseball and football.

There are many iconic moments of Jackson in both arenas – running up the outfield wall for a catch in a game against the Baltimore Orioles in 1990, breaking a bat over his knee after striking out, his run over another Madison Avenue star, linebacker Brian Bosworth, on a 1987 Monday Night Football game against the Seattle Seahawks, among them.

But it was the “Bo Knows” Nike advertising campaign that made Bo a star beyond the athletic field, one of the most successful and well-known marketing promotions we’ve ever seen.

Bo’s football career would come to an end when he suffered a devastating hip injury in 1991, and, though he would continue to play baseball until 1994, he was never the same athlete. Landscape ontario When it was all over, Bo Jackson had, over four partial NFL seasons, rushed for 2,782 yards on 515 carries, a 5.4 yard-per-carry average and 16 touchdowns, and over eight major league seasons with the Royals, Chicago White Sox and California Angels, batted .250 with 141 home runs and 415 RBI. Landscape supply He was both an NFL Pro Bowler and a Major League Baseball All Star, the Most Valuable Player of the 1989 game.

The numbers, though, don’t do Bo justice. Cricket bat size guide He was as physically imposing a player as anyone of his era, and a marketing Hall of Famer, and it is that part of Bo that will get the attention of young athletes. Dripping springs tx county Yes, he scored touchdowns. Babe ruth baseball Yes, he hit home runs.

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