Skyline engagement team to lead digital marketing and social media beginner workshop at exhibitorlive

Digital marketing tools have revolutionized the power of marketers to access customer data, reach customers directly, measure communication effectiveness, and make their brands known.

“Strategies and objectives are still the same for digital marketing as they are for traditional marketing, such as creating awareness or generating new product trial,” said Sofia Troutman, Customer Engagement and Industry Relations Manager for Skyline Exhibits. Football scores high school “It’s the tactics used to get to those objectives that are now different.”

Troutman leads Skyline’s marketing efforts in customer engagement, exhibitor education, industry relations, digital marketing and market research. Small front garden ideas She also has experience in branding, innovation, and commercialization.

“The digital marketing landscape is changing constantly,” added Kayla Goeman, Marketing Associate for Skyline Exhibits. Espn fantasy football mock draft 2015 Goeman is the manager of the Skyline Trade Show Tips blog and associate editor of the Skyline Trade Show Tips monthly newsletter. How to make curtains “Some businesses are relatively new to the field of digital marketing and especially social media marketing. Backyard baseball 2005 It’s a really exciting way to reach your customer… Facebook logout if done right.”

Troutman and Goeman will partner to lead a half-day workshop on Digital Marketing on Sunday, March 12 at EXHIBITOR LIVE 2017, the 29th Annual Conference for Trade Show and Corporate Event Professionals to be held March 12-16 at the Mandalay Bay Convention Center in Las Vegas.

Their session at EXHIBITOR LIVE, titled Beginners Guide to Digital Marketing and Social Media Planning, will help participants learn to do digital marketing right, including how to:

“Our session is important for exhibit and event managers because digital marketing and social media marketing offer another ‘toolbox’ for marketers to use towards achieving their various marketing goals,” continued Troutman. Spring training schedule “It may surprise marketers how well digital marketing pairs with live events. How to build a deck Learning how to use digital marketing in conjunction with traditional marketing tactics will help maximize their return on investment and may improve their ability to measure results.”

“The customer’s ability to learn about a company has changed drastically,” added Goeman. How to build a fence on a slope “They have so much information available to them before they even pick up a phone to call a sales rep or to request a quote. Fantasy football sleepers That’s why it is so important to have a digital and social media presence available and visible to customers who have come to expect it.”

Their workshop at EXHIBITOR LIVE will share top strategies and tactics that could be implemented immediately, regardless of industry or company size. Drip drop They will also share templates that can be used by marketers regardless of their experience or comfort level with digital marketing and social media.

For more information about attending this workshop at EXHIBITOR LIVE, go to High pitched noise in house Certified Trade Show Marketer (CTSM) Candidates with 5 or more years of experience may also take this session in place of certain five-digit required sessions, with prior approval.

EXHIBITOR LIVE is the most comprehensive educational event for trade show and event marketing professionals, featuring 169 educational sessions covering every aspect of face-to-face marketing. Drip coffee ratio The conference, held March 12-16, 2017, is attended by 6,000 exhibit and event managers, and marketing and communications experts who are serious about improving their face-to-face marketing performance.

In addition to the educational and networking events, EXHIBITOR LIVE features North America’s largest exhibition of trade show and event products and services, including nearly 300 exhibitors in the Exhibit Hall. Basketball wives season 5 episode 1 EXHIBITOR LIVE also offers the industry’s only university-affiliated professional certification program. College softball cheers CTSM candidates receive extensive training in trade show marketing, in conjunction with Northern Illinois University Outreach. Youth baseball tournaments For more information, go to

Skyline Exhibits is North America’s leading brand of exhibit systems known for high-quality products and services, cost-saving portability, innovative functionality, creative design and exhibitor education. Fantasy football rankings week 5 Skyline has a Dealer network of nearly 80 offices in North America, Regional Service Centers in top venue cities and representation in 30 countries. Sales pitch examples The company manufactures a broad range of products for trade shows and events – from banner stands and pop-up displays to large custom modular exhibits for both sale and rental. Fences windows 10 For more information go to

The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. Lattice degeneration causes EXHIBITOR’S Learning Events include: EXHIBITOR LIVE, the training conference for trade show and corporate event professionals; EXHIBITOR FastTrak accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. Florida baseball teams Exhibitor Media Group is also the founder and sponsor of CTSM (Certified Trade Show Marketer), the world’s only university-affiliated professional certification program. Softball sales com Learn more at

EXHIBITOR is a registered trademark, and EXHIBITOR LIVE, EXHIBITOR FastTrak, and EXHIBITOR eTrak, are trademarks of Exhibitor Publications, Inc. Netafim usa in the USA and other countries. Minor league baseball florida All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.

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