The melania controversy is nothing new_ eleanor roosevelt pitched hot dog buns. – the washington post

Roosevelt showed up in print and television commercials endorsing bread products, margarine and even the burgeoning airline industry. Garden of words trailer The latter featured a portrait of Roosevelt seated on a plane, serenely knitting above this quote: “I never cease to marvel at the airplane.” Roosevelt was surprised at her ability to push products, historians recalled, but in the years since the selling power of first ladies has been well documented.

Their position is unsalaried and the work is unofficial, but presidents’ wives have used their platforms to promote worthy causes, promote their husbands — and, sometimes, promote themselves.

Lady Bird Johnson, now seen as a pioneering environmentalist, led a nationwide campaign to discourage roadside littering. Fencing Michelle Obama produced public service announcements encouraging children to eat their vegetables, at the same time her husband attempted to overhaul the nation’s health-care system. High pitch eric blue bloods Nancy Reagan launched her “just say no” campaign to steer kids away from substance abuse that dovetailed with her husband’s war on drugs.

And all first ladies have sought to sell the nation on the likability of their husbands — as Melania did in interviews during Donald Trump’s campaign for president when she spoke of “the Donald only I know.”

(Even when they’re not trying, first ladies can be startlingly effective at selling commercial goods. French flag history A study in the Harvard Business Review found Obama boosted the stock prices of the fashion brands she wore significantly, creating tens of millions of dollars in value.)

Though the new first lady has been slow to set up a staff or embrace the public aspects of her role, she is uniquely suited for some aspects of it. Propeller pitch She worked as a model, essentially a walking advertisement for fashion designers, then later hawked her eponymous jewelry collection on the television network QVC — an accomplishment touted by the White House website, though her official bio dropped mention of the home shopping channel.

Celebrity branding expert Jeetendr Sehdev sees the potential for creating a commercial enterprise around the first lady as just another marketing opportunity in a culture rife with them.

“She would be redefining what it means to be a first lady, and there would be people who loved it, who would see it as a game-changer, and there would be people who would hate it,” he said.

The Trumps have already run into ethical quandaries regarding their family business, including a PR pitch by Ivanka Trump Fine Jewelry calling attention to a $10,800 bracelet she wore during an interview following her father’s election. Garden centre dubai Ivanka Trump vowed to sever ties with her business soon after.

During the early days of the Obama White House, social secretary Desirée Rogers referred to the “Obama brand” in a luxury magazine and was promptly smacked down. Baseball league leaders “The president is a person not a product,” senior adviser David Axlerod reportedly told her.

Indeed, Roosevelt faced “unrelenting fury” when she allowed her literary and talent agents to sell her image and name to advertise products, said Carl Sferrazza Anthony, a historian for the National First Ladies Library in Canton, Ohio.

“It wasn’t just that she was seen as making money off the presidency but that by promoting a product she was also somehow degrading the dignity of the presidency,” he said.

The closest any member of a first family came to replicating Roosevelt’s faux pas was Jimmy Carter’s younger brother Billy, who gained celebrity for his boozy, good-ol’ boy likability. Fencing chicago In the late 1970s, he endorsed a product called Billy Beer. Best baseball stadiums The cans read: “Brewed expressly for and with the personal approval of one of America’s all-time Great Beer Drinkers — Billy Carter.”

Even though Trump’s lawyers insist she has no plan to profit from her time as first lady, Norm Eisen, a former Obama administration ethics lawyer, said that at some level, the language in her lawsuit has to be taken at face value.

Taken literally, Eisen sees the mere idea of creating Melania Inc. Basketball teams nba as an extension of the criticism that has dogged the president — that his massive business empire is illegally benefiting from Trump’s Oval Office perch. Pitch meaning in business “The Trumps are using the White House like the Kardashians used reality TV, to build and vastly expand their business enterprises,” he said, with questions being raised about Washington’s Trump International hotel courting foreign diplomats for bookings, international deals pursued by the president’s sons, Trump’s public excoriation of Nordstrom for dropping his daughter’s clothing line and continued murkiness about his intent to separate from his business while in office.

First lady memoirs are practically their own industry — reliably lucrative products, netting advances of a million dollars and up. Baseball diamondbacks Nancy Reagan’s “My Turn” and Barbara Bush’s “Memoir” reportedly earned $2 million apiece. College softball world series scores Laura Bush’s “ Spoken From the Heart” fetched her a reported $1.6 million advance, and Hillary Clinton was paid $8 million for “Living History.” Obama could earn far more than that, according to publishing experts.

Correction: An earlier version of this article incorrectly said that Norm Eisen had been an ethics lawyer in the administrations of George W. Usssa softball world series Bush and Barack Obama. College softball world series winners In fact, he did not serve under Bush, only under Obama.