Through peacock colours, anusha and her team are connecting artisans with customers – yourstory. com

Known as the Gombegala Ooru (toy town) of Karnataka, Channapatna, 65 km from Bengaluru, is renowned for its lacquered wooden toys, a craft that dates back to the times of Tipu Sultan. Little league football near me On a trip here in 2014, entrepreneur Anusha Anand was horrified to see street vendors selling Chinese products in the name of Channapatna toys. Facebook app not working The incident had a deep impact on her, and her desire to promote Indian arts and crafts led to the creation of Peacock Colours.

Anusha says, “Peacock Colours bridges the digital divide existing between a discerning customer who desires craftsmanship, authenticity, and intrinsic value, and an artisan who is bereft of an opportunity to showcase his talent. Sprinkler warehouse coupon code This, we believe, will reward the artisans with greater equity and recognition.”

They registered the company in 2015, thinking they would be able to launch in three months. Garden snakes eat Extensive travel across the country, connecting with and on boarding artisans, photo shoots, cataloguing, signing vendor contracts, logistical agreements, and ensuring the regulatory requirements were well in place, proved otherwise. Baseball pitcher quotes Anusha says,

We were ready to go live with one of the e-commerce platforms when an industry mentor pointed out that it’s much better in the long run build your own platform so you can differentiate at various levels and not just the products catalogued and sold. Landscape supply portland What was planned as a quick website development became a nightmare with massive schedule and cost overruns. Cottage garden design I didn’t have much e-commerce knowledge so I guess I was partly to blame for not setting forth the expectations from the portal.

With vendors fretting about the delay, they finally launched in the latter half of 2015. Ancestry dna Although they received orders from day one, they realised that the system had not been adequately user tested and that all key integrations were giving away. Fantasy football 2016 Anusha narrates,

We kept fixing bugs for months till mid-2016, when we could eventually rebuild the platform with all necessary automation. Fastpitch softball pitching lessons To be honest, we were close to giving up many times but the support and encouragement from family and friends and the hope of creating something magical with the artisans kept us going. Landscape ontario congress Focus on women

As a managed marketplace, they verify and onboard vendors with proven quality products. Football season is over They then coach them on e-commerce admin management because of their complete lack of exposure to technology. Garden of eden story No inventory is held at their end which helps in keeping costs low and scaling manageable.

However, the initial pitch to vendors posed a major problem. Football games download free Anusha says, “Those were the days when Flipkart and other big e-commerce companies had taken India by storm with most vendors wanting to be a part of them. Elite softball Just being a part of those big platforms was considered halfway to being successful, not realising how competitive each of those platforms was. Garden I remember being turned away by more than 90 percent of the vendors/artisans we approached for the above reasons. Basketball wives la season 5 episode 2 One fine day, while running through the list of a handful of vendors who had agreed to join us, I realised it’s all women entrepreneurs. Landscape photography tips and techniques We then changed the strategy and started approaching mostly women as the pitch was somehow working only with them.” The numbers count

Though the start has been bumpy, things have settled into place for the team — they now have over 9,000 products, more than 200 categories, and in excess of 100 entrepreneurs/artisans from 14 states. Baseball diamond vector “We are only limited by our ability to catalogue products quickly enough. Furrow irrigation With 2,000 customers across the globe, we are confident that over the next 18 months we will be able to grow the customer base to 30,000 people across the globe.”

An MBA in human resources from the School of Management, Pondicherry University, 37-year-old Anusha worked as an HR professional till she quit her job and went to work at a spiritual wellness start up a centre in Bengaluru. Basketball court It was while working there that her entrepreneurial drive was kindled. Pavestone “I wanted to start something on my own and the drive to Channapatna was the tipping point. Baseball players With support from my husband and family, I just jumped into peacockcolours.com,” she says.

Words cannot describe how challenging it is. Gardenia Both my daughters and of course, my pet dog, are all demanding and I feel so guilty when I can’t spare them the time I know I should. Pitch in music Also, my work requires me to interact with multiple stakeholders and customers wading through a stream of issues to be resolved and decisions to be taken and before I know it I have put in 12 hours a day. Softball field dimensions I hope someday, when we have made a difference to the artisans and my daughters are grown up, they will understand what kept me away.

Meanwhile, Monika looks after product curation, design, and finance. Spring training 2016 cardinals There are three other people in the team who look at cataloguing, photography, editing, website management, operations, logistics, and vendor management.

A strong and skilled team of five manages the show. Asphalt 7 apk data According to Anusha a lean team with the required skill set helps them manage things efficiently. Asphalt 8 soundtrack “After the false start, we realised quickly enough that as a team, we didn’t have enough expertise to handle the necessary functions internally and on paper, acquiring a team with all the skills looked expensive. Spring training schedule 2016 florida The only way out would be if the team evolved to become multi-skilled so we can deliver most of the work internally,” shares Anusha. Unilock pavers Artisans at work and a few products that can be found on Peacock Colours Global deliveries

Since deliveries are an integral part of their business, they work with multiple logistics companies. Fencing classes nyc They have API integrations with logistics providers built into their portal whereby the entire logistics process is a one-click effort. Pitch in meaning They have signed up for an export licence to facilitate international business and work with multiple logistics companies and freight forwarders (FedEx, DHL, India Post, etc.) Tenacity and focus are the key

Another mantra they have stuck by is, “Every customer counts but not at the cost of losing money.” Anusha says, “Most of our over 2,000 customers love us for how and what we do rather than expect us to be the cheapest in the market.”

While the focus in the coming months is on increasing the customer base and number of products, their long-term aspiration is to create the world’s largest virtual artisan village that can produce and propagate craft. Fences windows 10 free Anusha says, “We have made a first firm step towards it by building connects with craft associations (1,500-plus artisans) that work with tribal and rural populace who we will start on boarding this year and scale to over 50,000 artisans in five years.”

And as they attain the goals they have set for themselves, the one lesson they have learnt is that women from all walks of life in India are highly entrepreneurial and waiting for the opportunity to spread their wings, as is made clear by the fact that over 75 percent of their vendors are women, with only growth on the horizon .