What deulofeu transfer from everton to ac milan says about changing landscape – liverpool echo

It does seem somewhat bizarre that the Italian giants were so desperate to acquire the services of Gerard Deulofeu, a player who is now deemed surplus to requirements by Ronald Koeman.

But the Spaniard’s switch to the San Siro probably tells us more about the Rossoneri’s demise then any shift in power at Goodison Park, as impressive as the future looks for the Blues.

Funded by their Iranian-born billionaire’s deep pockets, Everton continue to think big and after a few frustrations last summer the current transfer window has shown some of the first signs of their increased power in the market. Paris france flag pictures But as things stand there’s still daylight between themselves and the Premier League’s top six who are battling it out for Champions League places. Front yard landscaping with rocks Read More

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If Deulofeu had shown any inkling of harbouring a desire to relocate to Teesside then the newly-promoted Premier League outfit would most probably have been able to do a deal with the Blues to seal a permanent switch.

But such is the somewhat skewed financial landscape in the European club game now that also-rans like Middlesbrough with one solitary piece of silverware to their name, can seemingly outbid seven-time European Cup winners and 18-time Italian champions Milan.

Given that Geri has understandably set his heart on a move to Milan over Middlesbrough, instead of banking a tidy sum on their out-of-favour wide man, Everton have been forced to deal with protracted haggling with the Italians over a temporary transfer because the fallen behemoths of the game no longer have the budget available to pay their way.

Roma tried to prise one of the Blues classiest ever defenders, TG Jones away from Goodison just after the Second World War for what was then a substantial £15,000 fee before the deal was scuppered by foreign exchange regulations.

Traditionally the lure of the Lira was always strong and when a big name did quit the Blues for Serie A, in the case of Andrei Kanchelskis going to Fiorentina in 1997, it was for £8million which represented a healthy profit.

On the whole, top British players don’t go and play abroad in the kind of numbers you see with many other nations but there has often been a steady flow of talent from the English game to Italy.

From pioneers like John Charles through to the likes of Jimmy Greaves, Denis Law, Graeme Souness, Ray Wilkins, Joe Jordan, Mark Hateley, Ian Rush, and Paul Gascoigne, for many years there was often a UK presence among Serie A’s powerhouses while Paul Rideout, Gordon Cowans and David Platt were even tempted by the lesser lights of Bari.

From 1987 to 1992, it was Milan smashing the top fee on three out of five most expensive deals to land Ruud Gullit, Jean-Pierre Papin and then Gianluigi Lentini.

The earth-shattering £13million price tag to bring Lentini from Torino was so gargantuan at the time that it even prompted criticism from the Pope, but a sign of the times now is that it’s still less than Everton forked out on Oumar Niasse a year ago.

Their all-conquering team of star-studded recruits was supplemented by a couple of world class home-grown heroes in the shape of Paolo Maldini and Franco Baresi who have subsequently had their number 3 and 6 shirts retired at the club as a mark of respect.

The idea of Silvio Berlusconi scratching around to try and fund a loan deal for a player who has such unfulfilled potential would have seemed preposterous, but neither Italian football in general or Milan in particular possess anywhere near the kind of spending power that they enjoyed back then.

The Deloitte Football Money League still has Milan ahead of Everton – 16th in Europe as opposed to 23rd – but the economic dynamics of the game in 2017 ensures that in reality their financial might in the transfer market is considerably weaker with some of the biggest names in the Italian game now unable to match middle-ranking Premier League outfits pound for pound.

Serie A clubs do not have the kind of lucrative television deals enjoyed by their counterparts in England – or even Spain – and as the move for Deulofeu suggests they are now having to lower their sights and cut their cloth accordingly.